For founders who prefer truth over copium
Your startup idea is probably going to fail. Let's find out in 30 seconds instead of 18 months.
DeathScore runs your idea through real market data, competitor analysis, and pattern recognition from thousands of failed startups. You get a score, a roast, and a verdict. No sugarcoating.
Free. Takes 30 seconds. Might save you a year of your life.
It's 2 AM on a Sunday.
You've just had The Idea. The one that's going to change everything. You can already see the TechCrunch headline. You open a Google Doc and start typing your pitch deck. By 4 AM you've registered a domain and told three friends.
Six months later you've spent $12,000, built an MVP nobody uses, and your co-founder stopped replying. The idea wasn't bad โ but three competitors already existed, the market was tiny, and your target customers couldn't afford your price point.
โ42% of startups fail because nobody wanted what they built. Not because of bad code, bad team, or bad luck โ just bad timing, bad market, or bad idea.โ
We built DeathScore because we were tired of watching good people burn time and money on ideas that a 30-second analysis could have flagged. Here's how it actually works.
Here's exactly what happens when you submit an idea
No marketing fluff. This is the actual process, step by step.
You describe your idea
Type it in plain language. "Uber for dog walking" or a full paragraph โ doesn't matter. The AI reads intent, not formatting.
Detail: Works in any language. We translate internally to analyze against English-language market data, which covers 90% of startup ecosystems.
AI cross-references real market data
We don't just pattern-match keywords. The system checks for existing competitors, market size indicators, pricing precedents, and failure patterns from similar ideas.
Detail: Data sources: Crunchbase failure patterns, Reddit r/startups discussions, ProductHunt launches, and publicly available market reports.
You get a score, a roast, and a verdict
Within 30 seconds: a 0-100 survival score, your three biggest red flags, the things that aren't terrible, and a brutally honest recommendation.
Detail: The roast is designed to be shareable. Because nothing validates like peer pressure โ if your friends think the roast is accurate, listen to them.
Let's do the math on what a bad idea actually costs
Most founders underestimate this by 10x.
Average cost of a failed startup attempt
Cost of checking with DeathScore first
The math works even if DeathScore is only right 50% of the time. It's actually right about 80%.
Alright, let's hear it
Describe your idea below. We'll be honest. You might not like it.
Choose your level of honesty
From quick reality check to full detective investigation
Death Score
Free
Quick & brutal reality check
- โ Survival score (0-100)
- โ Top red flags
- โ Shareable score card
- โ AI-generated artwork
- โ 30-second delivery
Rapid Roast
$19
Enough data to kill or validate
- โ Everything in Free
- โ ICP analysis
- โ Top 3 competitors with pricing
- โ GO / NO-GO verdict with data
- โ Delivered in 5 minutes
Deep Detective
$79
Full investigation report
- โ Everything in Rapid
- โ Full GTM strategy
- โ 50+ real sources with links
- โ Customer interview scripts
- โ Pivot recommendations
- โ PDF report (20+ pages)
The best time to kill a bad idea is before you start building it
30 seconds. Free. Might save you a year.
Get My Death Score