For founders who prefer truth over copium
Your startup idea is probably going to fail. Let’s find out in 30 seconds instead of 18 months.
DeathScore runs your idea through market signals, competitor patterns, and founder failure heuristics. You get a score, a roast, and a blunt verdict. No sugarcoating.
Free. Takes 30 seconds. Includes a sample of the deeper report format.
What you’ll get
Start with the free score — then inspect the full sample report
“AI dating app based on Spotify listening history”
🔥 THE ROAST
Congratulations, you discovered that people who listen to sad music are also sad in relationships.
See the full manual-report format before you join the paid waitlist.
It’s 2 AM on a Sunday.
You’ve just had The Idea. The one that’s going to change everything. You can already see the TechCrunch headline. You open a Google Doc and start typing your pitch deck. By 4 AM you’ve registered a domain and told three friends.
Six months later you’ve spent $12,000, built an MVP nobody uses, and your co-founder stopped replying. The idea wasn’t bad — but three competitors already existed, the market was tiny, and your target customers couldn’t afford your price point.
“42% of startups fail because nobody wanted what they built. Not because of bad code, bad team, or bad luck — just bad timing, bad market, or bad idea.”
We built DeathScore because we were tired of watching good people burn time and money on ideas that a 30-second analysis could have flagged. Here’s how it actually works.
Here’s exactly what happens when you submit an idea
No marketing fluff. This is the actual process, step by step.
You describe your idea
Type it in plain language. "Uber for dog walking" or a full PRD — doesn’t matter. The AI reads intent, not formatting.
Detail: Works in any language. We translate internally to analyze against English-language market data, which covers most startup ecosystems.
AI cross-references market signals
The system checks for likely competitors, market-size clues, pricing precedents, and common failure patterns from similar ideas.
Detail: This is directional analysis, not due diligence. Use it to kill weak ideas faster or spot what needs validation.
You get a score, a roast, and a verdict
Within 30 seconds: a 0-100 survival score, your biggest red flags, the things that aren’t terrible, and a brutally honest recommendation.
Detail: If you want the deeper manual format, the full sample report is live below.
Let’s do the math on what a bad idea actually costs
Most founders underestimate this by 10x.
Average cost of a failed startup attempt
Cost of checking with DeathScore first
Even directional feedback is cheap compared to building the wrong thing.
No fake vanity metrics
What DeathScore checks before you waste a quarter
Competition pressure
Is this obviously crowded, copyable, or already solved by stronger incumbents?
Market reality
Are there believable signs of demand, willingness to pay, and room to win?
Execution risk
What can kill this idea even if the concept itself isn’t terrible?
Competitor scan
Failure-pattern heuristics
Shareable score card
Full sample report live
Alright, let’s hear it
Describe your idea below. We’ll be honest. You might not like it.
Choose your level of honesty
Free score is live. Deeper reports are currently manual beta + waitlist.
Death Score
Free
Quick & brutal reality check
- ✓Survival score (0-100)
- ✓Top red flags
- ✓Shareable score card
- ✓AI-generated artwork
- ✓30 sec
Rapid Roast
$29
Manual beta report for sharper go / no-go decisions
- ✓Everything in Free
- ✓ICP analysis
- ✓Top 3 competitors + pricing
- ✓GO / NO-GO verdict
- ✓Manual delivery while beta is live
Deep Detective
$79
Manual deep-dive report for serious validation
- ✓Everything in Rapid
- ✓Full GTM strategy
- ✓50+ sources
- ✓Interview scripts
- ✓Action-plan style report
Paid reports are not instant checkout yet. We collect early-access requests and fulfill manually while the backend is being finished.
The best time to kill a bad idea is before you start building it
Start with the free score. Then inspect the sample report if you want the deeper format.